branding | logo design | brand guidelines | graphic design

Lullaland

Lullaland is a baby sensory business based in Canada. I led the art direction of the brand's identity when the brand launched in 2019, including the logo, typography, colours and illustration design. In 2024 the company was franchised; as a part of this, I was briefed to design a brand book to establish a set of clear guidelines for how the brand should be presented.