digital art direction | social media design | ux UI design

peloton member stories

This campaign celebrated the incredible Peloton German member community. It focused on two members: Erika Rischko, a famous fitness Tiktoker, and Melanie Leupolz, a professional German football player. Off the back of the photoshoot with the members, I was responsible for developing the creative identity of the campaign across Peloton’s digital channels.