CAMPAIGN | responsive web design | ANIMATED GIFS

Baker by Ted Baker campaign

I was tasked with designing a new editorial design to showcase the new Kidswear campaign imagery and to also promote the new pieces within the collection. I designed a horizontal scrolling editorial which is something we had never done on the site before. I worked closely with the front end developer to get the scroll interactions to how I desired.  Due to the success of the editorial in terms of page visits and conversion rates, the design and functionality of this editorial has been used for more recent campaign pages.